Amusingly, with a hint of disturbingly, after I gave my toasts this evening, I took out my iPhone to glance at it and noticed a little green dot at the top. I recalled it might mean it was recording me in some way, so I did a quick search of "iPhone green light at top of screen" which took me to a link confirming that meant it had been taking video. The ad running at the top of the page? A video podcast with two restauranteurs talking shop. I am not normally targeted by ads from the hospitality industry, but I noticed that the sponsor for the podcast had its logo covering the video when it was minimized-- a stylized slice of bread. The sponsor's name? "Toast".

Well, I did invoke "spirits all around" in my toast-- who knew that would include AI algorithms gathering my data for directed marketing!